The possibilities of digital technology enable innovative services and all-new business models and thus lead to comprehensive and disruptive changes in the economy and society. Digital transformation is an umbrella term for this development.

Previously, analytical skills were particularly important in order to understand existing systems, companies and business processes. This understanding was the prerequisite to support and improve them with the help of digital technologies. Digital transformation is different because there is no reference point for analysis. We therefore need new ways of working. The growing popularity of Design Thinking was the first sign of this development.

Due to the increasing technical possibilities (e.g. artificial intelligence, blockchain….) we have to complement our analysis focus with a design focus. New roles and methods are far from sufficient to meet these challenges. We need an entirely new profession: Digital Design. The vision of digital design is to enable people to proactively design innovative digital solutions together with our stakeholders and under consideration of the new technical possibilities.

嘉宾简介

Kim Lauenroth

Kim Lauenroth is first chair of the International Requirements Engineering Board (IREB) e.V., and chief requirements engineer at adessoSE, one of the leading IT providers in Germany, Switzerland and Austria. Kim has over 15 years of experience in software and requirements engineering in different domains and in various roles including requirements engineer, project manager, and consultant. As chief requirements engineer, he is responsible for the overall quality of RE methods in his company and helps his customers to develop effective and pragmatic methodological cultures for software development. Kim received his PhD in the field of requirements engineering and studied computer science, business administration and psychology.